Course Objective:
Course Objective
A program that combines the study of basic and pharmaceutical sciences with
marketing studies; and that prepares individuals for careers in pharmaceutical sales,
marketing and related fields within the health care industry. Includes instruction in
biology, pharmaceutics, pharmacology, health care systems, issues and structure of
pharmaceutical industry, pharmaceutical marketing, pharmaceutical and medical
product management.
Benefits
Benefits
Individuals will not just learn about product knowledge which aMarketing and
salesperson requires for selling the products successfully. There are interpersonal
skills, basic computer literacy, and self-motivation, which are required for the
phenomenal success which would be covered in the training.Students of this course
will learn the complex marketing fundamentals required to manage work in
pharmaceutical companies together with a detailed explanation of interactions
namely between clinical and marketing departments as well as other departments
of the pharmaceutical company.
